Selling Process



The property market is a complex market and requires a great deal of knowledge to understand the values and the variation of values between areas and even between roads. Generally, fluctuations really stem from supply and demand at the time you bring your property onto the market, but there are many other factors to consider too such as:

  • Location
  • Schools
  • Size
  • Condition

But most importantly the survey valuations being set in the area on properties like your own. At Oliver & Akers our goal is to sell your property for as much as possible in the current market – as well as to strategize to reach your goal.

But we must be realistic.

Buyers have a wealth of information available on the internet which they can get in seconds on their smart phone.

Get an accurate and sensible sale valuation.

Contact us for a FREE no obligation valuation and utilise our in-depth industry knowledge to your advantage. We will advise you on a realistic sale price taking into all consideration the current state of the local market.

Click here for a FREE valuation


2Selecting an estate agent

At Oliver & Akers Estate Agents we believe our business is a people to people business. Being a seller is kind of like having a business. You have something to sell – and you need to employ the right staff to sell at the best price possible in the current market. So when choosing an agent you want to look at their C.V. Their C.V being their reviews. You want to know how other people view and rate the agent you are potentially going to employ in your business to sell your property. Click here to check out our reviews on Google.

3Obtain an EPC

An Energy Performance Certificate (EPC) rates the energy efficiency of a property and its carbon emissions. As of 6th April 2012, the EPC details should be displayed on all property particulars and it is now a legal requirement to provide an EPC for most properties in England and Wales. Oliver & Akers can assist with this at cost price.

4Instructing a solicitor (conveyancer)

You will need to decide who will do your conveyancing. Conveyancing is the term used to describe the legal process you must go through when buying or selling a home. Conveyancing can be done by a solicitor or a licensed conveyancer. Find out what their fees are, what other legal costs are involved and when these are payable. Oliver & Akers can recommend a choice of recommended solicitors if you do not have one.

5Presenting your property


Presentation is key when selling your property.

  • Buyers start forming an opinion as soon as they walk in.
  • Start de-cluttering throughout the property – a feeling of space can have a big impact when selling. By de-cluttering you emphasise the space your property offers.
  • If you have gardens – get them trimmed, cut and cleared – gardens are a big asset and you want to show it off as best as you can.
  • For every viewing ensure your property is cleaned and looking tidy – It will give the buyer a better sense of how the property looks and they can best judge what works if any they will want to do as they walk around.
  • We need to avoid the buyer having negative feelings when viewing as it will only impact the outcome of getting offers….or receiving nothing.


6Marketing your property


To find the right buyer your property needs maximum exposure across a wide range of media. We offer a range of important marketing benefits which will aid in getting you the best possible price. Gone are the days of putting an ad in the newspaper – the world revolves around the internet and social media; so to best showcase your property to potential buyer are utilising the power of the online arena to target the right people to showcase your property too. To find out more about how we can assist you in marketing your property utilising online platforms and social media – click here for a free valuation

To raise the profile of your property we always recommend these following methods:

Erecting a For Sale board if possible: Yes, this is one way for us to advertise ourselves – lets be transparent – but it also helps with letting people on the same road or area know there is a property for sale. They themselves maybe interested or they may even know someone who may be interested – its one form of getting exposure to the sale of your property.

E-mail:The basic world of technology now enables us to send your property all around the world with a simple click of a button.

Direct marketing/property matching: At Oliver & Akers Estate Agents we have an extensive database of buyers and investors we will contact and inform them of your property within minutes of receiving your instructions. Any details will be sent via any methods of communication including emails, whatsapp, text messaging and social media. Targeting a direct market of registered applicants ensures we instantly talk to buyers who are serious and actively looking.

Website and property portals: Our website is updated instantly, and full details of your home will be placed as soon as details have been approved. In addition to advertising on our website, we also advertise through Rightmove.

Videos/Social media: You may of seen a few of our video walk through tours…..we hope – but we have had huge success from our video walk throughs and social media campaigns. We don’t want to just tell people who visit property websites about your property, we want to reach out to as many people in the area and surrounding so we can, to get you the maximum exposure you need to sell your property. We utilise the fast pace of social media to target your ideal buyer and let them know there is a property for sale that could be their new home.


7Accompanied viewings

Oliver & Akers Estate Agents believe that flexible opening times are essential to maximize viewing opportunities for your home. We know that our customers need to work around their usual daily commitments, resulting in a large number of our clients viewing after work or at weekends. Accompanied viewings allow us to share our expert knowledge on your property to achieve competitive offers. (Please note: all viewings will be in compliance to current government guidance).

8Receiving an offer

All offers will be reported both verbally and in writing and we will check all offers for their validity and ask for chain information if indeed they are in a chain. We will always try to achieve the best possible price for your home and act in your best interests throughout the transaction.

9Offer agreed

When you agree to an offer made. We set timescales which will ensure that all parties are actively working towards completion of the sale. We ensure that the buyer instructs a solicitor and lender in a timely manner, we work continuously on your behalf to progress the sale through to completion.

Upon acceptance of the offer you will also need to supply us with your choice of conveyancer/solicitor to legally progress the sale. You will need to fill out information packs giving the solicitor all the important information they need to act on your behalf. The conveyancer/solicitor will prepare the draft contract, which details the terms of the sale, and send it to the buyers’ conveyancer/solicitor with all relevant documents. The buyer’s conveyancer/solicitor will then start the preliminary checks. The Title Deeds and Lease (if applicable) will be checked and local searches carried out.

Remember that in England an offer is not legally binding, so until contracts have exchanged your buyer could change their minds without financial loss.

10Exchange contracts

At this stage both parties become legally committed to the sale, and if it falls through from this point onwards then the deposit is forfeited. Contracts are signed by both parties and the solicitor requests the buyer’s deposit. A completion date is set and agreed upon by both you and the purchaser. Unless agreed otherwise (e.g. a simultaneous exchange and completion) the completion date can be anything up to 28 days from the date of exchange.

11Organise your move

Normally both parties will want a short period of time between exchange of contracts and completion to organise their move. If you haven’t done so already you should have arranged all packing and removal duties, informed everyone of your change of address and booked any disconnections/re-connections of services for your new home. Remember on the date of completion the property is legally owned by the new buyers so allow plenty of time to move out.


Completion occurs when all outstanding legalities have been completed and the balance of funds are transferred to your solicitor. The solicitor will let you know when this has happened and will inform us so that we can release the keys.

Residential Sales

Moving home is not complicated, but can be a daunting prospect. We recognise that your home/property is probably the largest single investment you will ever make. Buying and selling property is a very people-oriented business and good communications are essential for a successful move. We use the most modern and up to date ways of concluding a sale, such as walk through tours, social media and WhatsApp.

Lettings & Property Management

With so much legislative change in the lettings sector, it’s imperative that you use a professional competent agent to make sure you are compliant with safety and legal legislation. We tailor make our management to suit all individual Landlords needs.

Quality Marketing

At Oliver & Akers we embrace change. Combining a ‘traditional’ approach with modern technology and ‘new’ ideas when it comes to marketing. Drone photography is available for all properties and can really enhance the consumers view. ‘Walk-through’ video tours are also available giving a real insight to the property at the touch of a button.

Areas Covered

Since Oliver & Akers were founded in 2014 we have successfully helped people move in over 25 different areas. We have illustrated the importance of giving the right service and utilising the right marketing approach.


Permitted Payments Information

Refundable Holding deposit Capped at 1 weeks rent

Security Deposit - Capped at 5 weeks rent for annual rental under £50,000, or 6 weeks rent for annual rental over £50,000

Rent - The agreed monthly rent

Changes to tenancy - Capped at £50 inc VAT

Early termination charge - Not exceeding the landlord’s financial losses

Late payment of rent - Interest of 3% above BoE base rate for each day the rent is late, once it is 14 days overdue

Replacement keys - Reasonable costs or give the tenant the option to purchase themselves

Utilities, council tax, communication services, TV Licence etc - Tenants own responsibility unless otherwise stated in contract

Client Money Protection Scheme Membership details - Money Shield : 60035288

Property Redress Scheme Membership details - The Property Ombudsman Ref: 09047093